AC Milan da Inter Milan sun bayyana ƙirar sabon filin wasan ɗinsu na haɗi a ranar Alhamis, kuma abu ɗaya ya jawo hankalin mutane nan da nan: sunan. Filin wasan da zai iya karɓar mutane 71,500, wanda aka tsara zai maye gurbin San Siro mai tarihi tun daga 2031, zai kira Generali Stadium — mai suna daga kamfanin inshora na Italiya wanda ya amince ya biya kusan euro miliyan 650 (fam miliyan 542) don haƙƙoƙin suna har zuwa 2052.
Girman wannan yarjejeniya ta sanya ta cikin yarjejeniyoyin haƙƙoƙin suna mafi riba a tarihin wasannin duniya. Masomin AC Milan Gerry Cardinale ya kira ta "mafi girman yarjejeniyar haƙƙoƙin suna na filin wasa a tarihin wasannin duniya," yayin da yake magana da BBC Sport.
Me ya sa sabon filin wasa — kuma me ya sa yanzu?
Ƙungiyoyin biyu suna hannun kamfanonin saka hannun jari daban-daban na Amurka. Hujjarsu ta maye gurbin San Siro ta dogara ne kan cewa yanayin lalacewa na filin wasan ɗari na shekara ɗaya da rashin kayan aiki na zamani sun ba da gudummawa ga raguwar matsayin kwallon ƙafa ta Italiya a Turai.
"Premier League ta ƙayyade ma'auni na ci gaban kasuwanci da ababen more rayuwa," Cardinale ya faɗa. "Kwallon ƙafa ta Italiya ta faɗi baya, kuma muna bukatan canza haka."
Ana tsammanin ginin sabon filin wasan zai kai kimanin euro biliyan 1.2 (fam biliyan 1). Ƙungiyoyin suna niyyar dawo da babban ɓangare na wannan jarin ta hanyar kusan kujeru 12,000 na matakin sama da alƙawarin baki, tare da wasannin kade-kade da wasannin wasanni daban-daban. AC Milan tana buga wasa a San Siro tun shekara 100 yanzu; Inter ta koma can a 1947. A shekara ta 2025, ƙungiyoyin biyu sun biya euro miliyan 197 (fam miliyan 164) don siyan filin wasan da ƙasar da ke kewaye da shi.
Ba kowa ne ke murna ba. Wasu magoya bayan Inter sun yi zanga-zanga a wajen wurin sanarwar suna ɗauke da alƙalami mai rubutu 'Ba za ku kashe fitilun San Siro ba' yayin da suke kiran taken ƙin amincewa da shirin.
Shin kuɗaɗen suna da ma'ana?
Da aka raba akan shekaru ashirin, haƙƙoƙin suna da Generali ke biya sun kai kimanin fam miliyan 27 a kowane kakar wasa — fam miliyan 13.5 ga kowane ƙungiya a shekara. Don kwatancen, Spotify na biya kusan euro miliyan 20 (fam miliyan 17) a kakar wasa don Camp Nou na Barcelona — adadi wanda ke sanya ƙungiyoyin Milan a kusa da wannan lamba.
Dan Plumley, farfesa na kudi na wasanni a Jami'ar Sheffield Hallam, ya jaddada muhimmancin tsawon yarjejeniyar. "Yarjejeniyar shekaru 20 ita ce mabuɗi — samun kuɗin shiga na dogon lokaci mai tabbaci yana ba ƙungiyoyin tsaro," ya ce. "Abin da yawancin waɗannan abokan haɗin gwiwa ke nema shi ne dangantaka ta dogon lokaci wanda ke ba su damar gina sunansu a duniya — musamman a yankuna kamar Asiya da Afirka — kuma kwallon ƙafa tana da matuƙar daraja a wannan."
Plumley kuma ya lura cewa rashin dogon tarihi mai alaƙa da sabon filin wasan yana taimakawa. "Ba za a iya yin haka a San Siro ba, domin kowa da kowa da zai ci gaba da kiransa haka. Shiga da wuri yana mai da masu tallafi ɓangare na sabon tarihi — wayo ne sosai daga mahangar kasuwanci."
Me ya sa haƙƙoƙin suna suka yi wuya a Ingila?
A tarihi, Amurka ita ce gida na haƙƙoƙin suna, inda mafi yawan filayen wasan da zauren wasanni ke ɗaukar sunan masu tallafi. A kwallon ƙafar Turai, Jamus ita ce gaba wajen wannan aikin, inda manyan kamfanoni ke da alaƙar mallakar ƙungiyoyi kamar Bayer Leverkusen da Wolfsburg.
A Ingila, lamarin ya sha bamban. Ƙungiyoyi kamar Tottenham Hotspur da West Ham United, duk da gina sabbin filayen wasa, har yanzu bai cimma wata yarjejeniyar suna ba. Liverpool ta yi ƙoƙari ta sayar da sunan wani wuri da aka gina a 2016 ba tare da nasara ba har yanzu.
"Yana da wahala sosai a yi yarjejeniyoyin suna a kwallon ƙafa ta Ingila saboda tarihinmu da al'adunmu," Plumley ya ce. "Ƙungiyoyin da abokan haɗin gwiwa masu yiyuwa sun san cewa magoya baya a duk duniya na iya adawa da karfi da wata yarjejeniya, wanda ke rage darajar kasuwancinta."
Lokaci da ayyukan ƙungiya a filin wasa ma muhimman abubuwa ne. Plumley ya kawo misalin Everton, wanda ta zaɓi abokin haɗin gwiwa na gida — kamfanin lauya Hill Dickinson — maimakon neman sunan duniya, saboda sakamakonta ba su ba ta damar jawo babban mai tallafi. "Wasu lokuta daidaito bai dace ba kawai," Plumley ya ƙarshe.
