Ci garab bi, FIFA World Cup du Kylian Mbappe, Jude Bellingham, Lamine Yamal, ak Lionel Messi la. Ci kanam, benn jëkkër lañu gis bu woon bopp ci paysage yu xam xam yi ci tournament bi — présence bu amul ku mëna am ak yëp ci jëfandikukat yi: David Beckham.

Capitaine bu mag ya England yi nga woon dafa dem jagleel campagnes publicitaires yu brands 11 ci World Cup bii — liste bi dafa jëm ci McDonald's ak Major League Soccer ba tëj Stella Artois, Home Depot, ak Bank of America. Su la télespectateurs yi ci Amérique gisul ci kaw ci yoon ji bu rekk xam xam yi, dañu ko gis ci match yu dëkkante yi ci Los Angeles, fandeem pàtax ak xarit bu mu am Tom Cruise.

Ci bés boobu rekk, Beckham dafa jëm ñu ci kanam ci footballeurs professionnels yi ngir am étoile ci Hollywood Walk of Fame — ak Cruise liggéey dem ci bëj-bët bi. Récompense bi dafa tëj li benn bunu wees ci àdduna yi ci marketing ki xam wees nit ñi jeex: Beckham du mujj footballeur retraité rekk. Mooy institution culturelle.

Ci kanam ci coup franc bi

Stacy Jones, fondateur ak PDG ci agence yi ci masako Hollywood Branded, dalal ak xam xam ci bu njëkk ñun na ci jëfandikukat Beckham ci domaines yi bëgg bëgg du am ku mac bopp. "David di wax ak nit ñi bees bees. Maa ngi xam ne moomu la ko yëgël mujj," laaj na. "Dafa jëb nit ñu jigéen sababu la neex — waaye di tëj jëkkër ñi. Mooy nit bu mel nu dëgg, bu baax, bu ndimbal, bu xeex. Mën na la dox ci yoon bi ngir de ci kenn fal sa bët."

Ci dëkk Hermosa Beach, ci bëj-bët la Los Angeles, fans ya ñu bari dafa dakk ci événement bu ngëm ak LA Galaxy ngir xool Spain dem na ci finale ya World Cup. Laaj fans yooyu ci Beckham, tontu yi dafa yëgë - coups francs yi, Victoria Beckham, Spice Girls, publicité ya McDonald's — jëf ci kenn xam gol wala match ci mbir yu xam xam.

Benn fan dafay tontu bu dëgg: "David Beckham dafa amoon jëfandikukat bu neex lool ci England, waaye siine doy bari ci publicités yi." Waaye, critique yooyu rekk dafay jàng présence bi ci kaw rekk.

Soppal foot ci Amérique — ñaari yoon

Domination ya bokomi ya Beckham dafay jëgël ci héritage footballistique wu soppalees sports yi ci Etats-Unis. Dan Courtemanche, vice-président exécutif ak directeur yi ci communication ci Major League Soccer, laaj na di polèle: "Maa ngi wax ci nit ñi torop lool ne dafa soppal destin ya foot ci Amérique. Du benn yoon rekk, waaye ñaari yoon."

Beckham dëkke LA Galaxy tur Real Madrid ci 2007, stades yi ca ci Major League Soccer dafa dëkk bu bari jëf ci woon competition officielle. Ligue bi amoon mposa crédibilité; Beckham joxe ko célébrité ci kaw — dara bu dafa am nguuru kolaa.

Fukk ak juróom ñett ñaari bés ci kanam, Beckham ñëwal jëf wu am solo ngir looli Lionel Messi — icône ya Argentina — jël Inter Miami ci tàng ya dugaat yi ci àdduna yi, dëgënal liggéey wéru mbir ya mondial ya MLS. "Lionel Messi dafa tëj ñu ci kanam ngir am Major League Soccer ligue ya jëleel ak Inter Miami club ya jëleel," Courtemanche laaj na. "Liggéey, dafa yëgël leen ci niveau ya bees."

Tom Braun, président ak directeur des opérations ya LA Galaxy, ñëwal na xam xam yooyu. "David mooy figure iconique ci mbaaxal bi ak culture bi. Dafa toog business yi ci marque ya ak dëkk di jëgël nit ñi," laaj na.

Jëfandikukat ci classe ya ñu liggéey ci Hollywood Boulevard

Nit bi bu juróom ak fukk benn ñaari at dafay gis di dégg Wonderwall ak Hey Jude ngir seede gols ñaar ya Bellingham ci Norway oyo tur England ci demi-finales — mbir mi dafay xëccaat polele naka Beckham dëkku ci football ak culture ya nit ñi bari dafa dem aw yoon wu amul njëkk..

Bu jël na étoile ya Walk of Fame, Beckham laaj na dafaw xam ñu ci kanam ne "jëfandikukat ya football ya Anglais ci classe ya ñu liggéey" dina am honneur boo nekkee. Récompense bi lañu fééye, du mujj jëfandikukat bi moo wone Manchester United dëgënal treble ci 1999 ak amoon benn ci Galácticos ya njëkk ya Real Madrid — oyo leen mëna mujj AC Milan ak Paris St-Germain jëf ci retire ci 2013 — waaye mujj figure culturelle wu amoon jëgëlu tay.

"David Beckham, ci Amérique, mooy World Cup," Jones laaj na. "Mooyu football ci nunu."

Dafa dem na ci Los Angeles di ëmb ngir yëgël jëf bi. Pees ñaari fukk at ci kanam, dëkk na di tëj ëmb yooyu — waaye arme bi du mujj coup franc. Mooy marque.