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Cole Campbell Seizes His Bundesliga Moment with Elversberg
Bundesliga

Cole Campbell Seizes His Bundesliga Moment with Elversberg

1 hour ago·3 min

Cole Campbell arrived at Elversberg as their record signing, carrying the weight of a difficult two years at Borussia Dortmund and Hoffenheim. Now 20 years old, the Texas-born forward is making every minute count — and doing it on the grandest stage he has known.

His full Bundesliga debut, delayed by a fruitless loan spell that yielded only five substitute appearances, ended with a goal in a 3-2 victory over Bayer Leverkusen. He then started in a 4-3 win at Borussia Monchengladbach, and an offside flag alone denied him an equaliser against Bayern Munich.

"I went to celebrate and then when I turned around I was confused because I did not see any of my team-mates," Campbell said of the disallowed Bayern Munich goal. "It was an amazing feeling even though it did not count."

A remarkable club with a fearless approach

Elversberg — a small German town club competing in the top division for the first time — have taken the Bundesliga by storm. Four games in, they have already beaten Bayer Leverkusen and Borussia Monchengladbach, and pushed Bayern Munich hard. Campbell is central to that enterprise.

"The expectation was actually quite the opposite of what we have already shown," he said. "We are just giving everything that we have and trying to play the best football that we can."

For Campbell, that means playing without fear — even against the best players in the world. "Bravery for me as an offensive player is to not be afraid of going one against one and trying something instead of being scared and not trying it because of their reputation."

His mother, his faith, and his identity

Campbell's background is genuinely singular. His mother, Rakel Karvelsson, is a former Iceland international who still tests him with two-touch drills. He spent part of his childhood in Iceland and finds Elversberg's small-town atmosphere familiar. He has learned German and developed a fondness for schnitzel — in moderation.

Despite his Icelandic roots, Campbell has declared for the United States — "that is set in stone" — and was rewarded with a senior debut in a win over Canada this week.

When comparing himself to Christian Pulisic, he offered a telling response: "Comparison is the thief of joy. That is in The Bible." His Christian faith is a recurring theme throughout his conversation with journalists, and it clearly shaped how he navigated two years of limited game time.

"Trusting in the plan that God has for you is something that you always have to do," he explained. "I believe that it also strengthened my relationship with him and strengthened my mental toughness. I have become a better player."

He refused to frame the Hoffenheim period as wasted time. "My mindset then was a lot different than it is now. The things that I have learned in these 22 months I would not have learned if things had happened differently."

The right step at the right club

Conversations with Elversberg's hierarchy and head coach Vincent Wagner persuaded Campbell that this was the move his career needed. Wagner has already improved his defensive work, and the club's track record — Nick Woltemade, Younes Ebnoutalib, and Fisnik Asllani all progressed through Elversberg — gave him confidence.

"I needed to get minutes for my career and to play a bigger role than what I had at Dortmund," he said. "This step in my career was the right one. And I am happy that I came here."

The record-signing tag brings pressure, but Campbell insists the standards he sets himself predate any price tag. His goal now is straightforward: become the best version of himself, and use this platform to show what he believes in — on and off the pitch.

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