The 2026 FIFA World Cup delivered on nearly every front this summer, and nowhere was that clearer than in the television ratings. Spain's 1-0 victory over Argentina in the final on July 19 drew a record-breaking audience of more than 60 million viewers across North America.

The figure represents a landmark moment for the tournament, which was co-hosted across North America for the first time, and reflects the enormous appetite for top-level international football on the continent.