Among the thousands of volunteers making the FIFA World Cup 2026 possible in Monterrey, one man has stood out not just for his dedication but for the message his presence sends to the world. David Ricardo Cruz Bonilla, a young man with Down syndrome, has become the tournament's Unsung Hero — and an emblem of what genuine inclusion looks like.

David plays a tangible role on matchdays at Monterrey Stadium, serving on the Ceremonies team responsible for carrying and unfurling national flags on the pitch before every kick-off. In recognition of his contribution, FIFA presented him with a miniature FIFA World Cup Trophy.

"I love football because it's my passion and it's the heart of Monterrey," David said, beaming.

A family united by volunteering

David does not stand on that pitch alone. His mother, Laura Bonilla, and his sister, Laura Cruz, volunteer alongside him — a deliberate act of solidarity and advocacy for people with disabilities.

"What motivated us to volunteer as a family was, first and foremost, the opportunity to represent people with Down syndrome," his mother explained. "David has received the same training as every other volunteer and carried out his role in the same way. You wouldn't even notice there's a person with an intellectual disability."

It was Laura Cruz who first extended the invitation, drawing on her experience at numerous events. Around a year before the tournament, she asked her mother and brother to join her, so they could understand what volunteering truly involves. What followed surpassed anything she had anticipated.

"The first time I saw David volunteering here at the World Cup in Monterrey, I burst into tears," she said. "To see him given this opportunity — for the world to see it — is truly moving."

A message that reaches beyond Monterrey

For the Cruz Bonilla family, the FIFA World Cup 2026 arriving in their city has meant far more than a sporting spectacle. "It's the only World Cup we'll experience together in our country, and to share it as a family makes it even more special," Laura Cruz said.

She was also keen to underline the broader significance of her brother's placement on the Ceremonies team. "It represents equality for people with disabilities. If just one person notices, that is enough to send a message of equality and equity to the world."

That message has resonated loudly inside Monterrey Stadium. David is a fixture in the dressing-room celebrations after each ceremony, sharing jokes and warm moments with fellow volunteers who have embraced him wholeheartedly.

Ana Paula Solano, the Volunteer Manager in Monterrey, paid tribute to what David has brought to the team. "I'd like to thank David for reminding us that inclusion isn't about creating special opportunities, but about ensuring that everyone has access to the same opportunities," she said. "It has been a privilege to have him and his mum as part of our team."

"I like being able to help," David said simply. His mother added: "He's an inspiration. I'm very proud of what my son has achieved."

FIFA launched the Unsung Hero project to shine a light on volunteers whose courage, selflessness, and determination elevate the entire tournament. David Ricardo Cruz Bonilla is exactly the kind of person that project was made for.