FIFA has issued a formal response to the wave of criticism directed at its decision to open a consultation on the possible sale of minority stakes in a commercial entity built around the FIFA World Cup.

The governing body confirmed it is exploring whether private investors could take a financial interest in a dedicated commercial vehicle — a move that would represent a significant shift in how football's biggest tournament is structured and funded.

Sky Sports journalist Kaveh Solhekol analysed FIFA's official statement, examining how the organisation sought to justify the consultation process and address concerns raised by clubs, leagues, and other stakeholders across the global game.

What the consultation involves

FIFA's proposal centres on the creation of a commercial entity linked to the World Cup, with the organisation gauging interest from private capital markets. The consultation is not a final decision — it is a formal process to assess appetite and gather feedback before any binding steps are taken.

Critics have argued that opening the World Cup's commercial structure to outside investors could compromise the sport's integrity and redirect revenue away from football's grassroots development, particularly in regions such as Africa and South America where FIFA funding plays a critical role.

FIFA's defence

In its response, FIFA maintained that the consultation is a responsible and transparent exercise designed to explore all available options for growing the financial resources that flow back into the game. The organisation stressed that no agreements have been reached and that all stakeholders will have the opportunity to contribute their views.

FIFA also pointed to the potential benefits of additional private investment, suggesting that increased funding could support the broader development of football worldwide — including infrastructure projects, youth academies, and national federation programmes across the African continent and beyond.

The debate is likely to intensify as the FIFA World Cup 2026, hosted across the United States, Canada, and Mexico, approaches. How FIFA handles the consultation — and whether it proceeds with any deal — will be closely watched by federations, supporter groups, and commercial partners alike.